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The Advertising Concept Book: Think Now, Design Later (English Edition) de Pete Barry
Descripción - This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
Dampad the copy book varia dampad 9783836528320 in 1995, the dampad published a book on the art of writing for advertising though now outdated, the bestselling book remains an important reference work todaya bible for creative directors dampad and taschen have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years A technique for producing ideas advertising age classics a stepbystep technique for sparking breakthrough creativity in advertisingor any field since its publication in 1965, a technique for producing ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to Genial ebooks download free pdf amp epub books amazing selection of modern and classic books in a wide range of literary genres available in digital pdf and epub format for free download
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Detalles del Libro
- Name: The Advertising Concept Book: Think Now, Design Later (English Edition)
- Autor: Pete Barry
- Categoria: Libros,Arte, cine y fotografía,Diseño gráfico
- Tamaño del archivo: 7 MB
- Tipos de archivo: PDF Document
- Idioma: Español
- Archivos de estado: AVAILABLE
Descarga The Advertising Concept Book: Think Now, Design Later (English Edition) de Pete Barry Libro PDF
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